With over 11 years of experience across in-house and freelance roles, I am a multidisciplinary designer specialising in brand, digital, print, and motion design. I am passionate about creating impactful visual communications that engage audiences, strengthen brands, and deliver measurable results.

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As a Creative Executive within Leicester City Football Club's Brand Team, I lead the creative delivery of major club-wide projects across multiple departments and sites, while regularly leading large-scale campaigns that support key commercial and strategic objectives. My role includes developing campaigns, digital experiences, and marketing assets that increase audience engagement, drive revenue, and maintain consistency across the club's visual identity.

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Throughout my time at LCFC, I have played a key role in delivering high-profile initiatives, including retail campaigns, matchday graphics, digital products, IPTV content, and brand activations. I regularly lead creative concepts, visualisations, and design solutions, ensuring all work meets the highest professional standards while contributing to revenue growth and media performance.

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Alongside my in-house experience, I have worked with organisations including the Commonwealth Games, UK Sport, The FA, and Loughborough University, building a strong reputation for delivering thoughtful, strategic, and high-quality creative work.

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If you would like to learn more about my experience or discuss a potential opportunity, please get in touch.